Last week Beth and I were at Children’s Pastors’ Conference. I always enjoy asking people about the workshops they attended that day. With very few exceptions, people normally tell me about a killer workshop and then (with a shaking of the head) about one that they could have done without. Because I enjoy identifying and studying excellent communicators, I always dig deeper. I want to know what made the great workshop so great, and the disappointing one so disappointing. I’ve asked this question for nearly 10 years now and here’s what people tell me makes a great workshop.
1. The title accurately described the content.
2. The presenter was a practitioner.
3. I was engaged within the first 30 seconds.
4. The content was practical and relevant.
5. The presenter was overly-prepared.
6. I connected with the presenter and the content.
If you want to know what makes a lousy workshop, it’s the opposite of these six. So… remember this list the next time you lead a workshop, make a presentation, or speak to a group. The people listening to you will thank you for it.